Parker’s Seafood & Oyster Bar Branding & Advertising
For the concept branding of Parker’s Seafood & Oyster Bar, I developed a complete brand identity and advertising materials to reflect the restaurant’s fresh, coastal charm. The project included designing a distinctive logo, coasters, menu, and social media assets to create a cohesive and inviting brand experience.
The branding focused on capturing the essence of a laid-back, yet sophisticated seafood destination. I chose a color palette inspired by the sea, complemented by vintage typography and playful design elements to evoke a sense of nostalgia and warmth. The logo and supporting materials were crafted to work seamlessly across physical and digital platforms, including Instagram and other social media channels, to create an engaging, visually cohesive online presence. This project exemplified how branding can build a strong connection with the target audience while reflecting the essence of the business.
