One Hollywood Branding & Collateral Design
For the One Hollywood project, I collaborated on the branding and design of a comprehensive collateral package, including folder design, floor plan shel and inserts, fact sheet, accordion brochure, and a digital brochure. While the logo was developed within the agency, I played a key role in shaping the creative vision and executing the supporting materials.
The design challenge was to convey One Hollywood as an upscale yet approachable living space for young professionals. With the building’s prime location between I-95 and the beach, and near the vibrant Young Circle, we focused on storytelling that highlighted Hollywood’s dynamic position between Miami and Fort Lauderdale, surrounded by parks, golf courses, and a thriving community. The collateral suite was designed to align with the developer’s vision of attainable luxury, emphasizing modern living, convenience, and the vibrant spirit of Hollywood.
