One Hollywood Branding & Collateral Design
For this residential real estate project, I helped shape the visual identity and design a full suite of marketing collateral, including a presentation folder, floor plan shell and inserts, fact sheet, accordion brochure, and a digital brochure. I played a key role in defining the creative direction and executing the supporting materials. The goal was to position One Hollywood as an upscale yet approachable option for young professionals.
With a prime location between Miami and Fort Lauderdale—near the beach, parks, and vibrant Young Circle—the design focused on storytelling that highlighted both convenience and community. The final materials captured the developer’s vision of “attainable luxury,” blending clean, modern design with a welcoming, energetic tone.
