The Ivy Hotel Branding & Design
For The Ivy Hotel, a concept boutique hotel in Chicago, I developed a complete brand identity that conveys a sense of aesthetic sophistication and comfort. The design centered around a calming green color palette, inspired by nature and the vibrant energy of Chicago, to create a warm, inviting atmosphere for guests.
I crafted the logo and supporting materials, including the website, banner ads, and key cards, to reflect the hotel’s unique blend of modern elegance and local charm. Every design element, from the logo to the digital and physical assets, was carefully considered to provide a seamless, memorable experience for guests, both online and during their stay. This project allowed me to blend thoughtful design with the essence of the city to create a brand that feels both refined and welcoming.
